Samsung’s AI-powered 4K processor creates one of the best 4K experiences. The 4K AI Upscaling technology powered by 20 AI neural networks transforms content into nearly 4K picture quality. The NQ4 AI Gen2 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favorite video games, or watching live sports.

The evolution of Neo QLED advances with Quantum Matrix Technology, which precisely controls the proprietary Quantum Mini LEDs. Such accurate ultra-fine light control brings out great detail in both the darkest and brightest scenes.

The 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

Elevate your viewing pleasure by experiencing superb brightness combined with dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, which delivers a more vivid color experience soaked in a higher dynamic range like none other

Recognizing bright daylight or ambient lighting, the NQ AI Processor enhances the visibility of dark scenes accordingly. Enjoy vivid HDR imagery with improved brightness and color adjustments, for a richer and more immersive viewing experience.

The critically acclaimed Anti Reflection technology minimizes the glare caused by reflected light, enabling you to enjoy crystal-clear picture quality from any angle

Real Depth Enhancer Pro detects areas where a person’s eye would typically focus and enhances its depth expression accordingly. It precisely optimizes numerous blocks of mini LEDs and increases foreground contrast, so you can enjoy realistic 3D-like pictures at home.

You can now watch SDR content in HDR-like quality. Deep learning algorithms are used to remaster your content by converting SDR content into HDR-like quality with brighter highlights, more vibrant colors, and clearer details.

Enjoy accurate color reproduction that’s true to the original content. Thanks to Expert Calibration, you get high-fidelity colors that adapt to even the subtlest changes in shades.

PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

Motion Xcelerator 144Hz delivers ultra-smooth action without lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz.

Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and playing.

Built on AMD FreeSync core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

Samsung’s new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

With 4.2.2ch built-in speakers and AI-powered action-tracking sound, you can experience vividly realistic 3D audio that puts you in the middle of the action.

AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity, and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

Pick Bixby or Amazon Alexa to be the voice assistant you use to control your TV. For the first time, both are built into your Samsung TV to provide advanced control for your connected home and for an enhanced entertainment experience.

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device. You can even get notifications about the status of your smart devices straight from the TV screen.

Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

Watch what’s on TV and your mobile on the same screen at the same time. Whether it’s live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimized multi-tasking and watch content simultaneously.

No need to pay for another subscription when you get live TV channels and on-demand movies and shows for free. Watch free TV channels that cover diverse genres like news, entertainment, sports, and more – without other apps or a cable/set-top box.

Through Samsung Tizen OS’s open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings and Workspace.

Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

Graceful, ultra-slim, and sleek in design, your TV looks beautiful from every angle, like a piece of art.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks the execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps reduce overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

Relumino Mode is a visual aid solution that dynamically emphasizes the edges of on-screen elements, improving contrast and color. This makes content clearer and easier to enjoy for people with low vision.

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.